For business owners who want straightforward tech advice — not geek-speak. Clear, actionable insights to keep your business secure, efficient, and moving forward.

For business owners who want non-geeky tech advice:

Discover What Actually Works to

Protect and Grow Your Business — Minus the Confusion or Guesswork

Learn What Works to... Protect and Grow Your Business Without Confusion or Guesswork

How to keep your business safe from phishing, scams, outages, and surprise costs

How to save time and reduce the tech clutter slowing your team down

How to prepare your systems for growth, before you add more staff, more stress, or another office

Subscribe below to receive jargon-free practical tips written by real humans who fix tech problems for a living👇

Subscribe below to receive clear, practical insights — no jargon, no fluff.

Written by real IT professionals who solve real problems for real businesses. 👇

⚠️Disclaimer: Reading this could ruin your tolerance for condescending IT providers.

Why Tech for Humans?

If you’ve ever received an email from your IT provider and thought,

“I’ve no idea what this means… but it sounds important,”

— then this newsletter is made for you.

At Kobu Smart, we understand that most small business owners don’t aspire to become technology experts.

You simply want your operations to be secure, seamless, and profitable — without IT becoming a barrier.

Unfortunately, that’s not always straightforward.

With the industry awash in jargon, fear-based messaging, and trendy buzzwords, it’s difficult to separate what truly matters from what doesn’t.

That’s exactly why we created this newsletter.

Tech for Humans is our commitment to delivering clear, relevant, and genuinely helpful business tech insights — free from technical fluff, pressure tactics, or panic-driven language.

Our objective is simple: to help you feel informed, confident, and in control of the technology powering your business.

If you’ve ever stared blankly at an email from your IT provider and thought, “I have no idea what this means… but I guess it’s important,” this newsletter is for you.

Most small business owners don’t want to become tech experts🤓

They just want to run a secure, smooth, and profitable business without tech getting in the way.

That’s not always easy.

Between the overused jargon, the fear-mongering, and the endless buzzwords, it’s hard to know what matters and what’s just noise.

Tech for Humans was created to solve that.

We’ve created this newsletter to give you business tech advice you’ll actually enjoy reading… without geek-speak, ‘snake-oil salesman’ pitches, and panic-pushing.

Our main goal is to help you feel in control and confident with the tech that supports your business.

Our Promise to You

At Kobu Smart, we’re not here to inundate your inbox with irrelevant sales pitches or dress up promotions as “insights.”

Every communication you receive from us is crafted to deliver

genuinely valuable content—concise, practical, and enjoyable to engage with.

Our guidance is accessible, jargon-free, and actionable, even if you’ve no prior technical background.

What sets us apart? Everything we share is written by hands-on IT professionals managing real infrastructure for real businesses—

not by marketers chasing impressions.

And when we do recommend a tool or strategy, it's only because we

truly believe it delivers measurable value for organisations like yours.

We’re not here to spam you, sell you stuff you don’t need, or push products disguised as “advice.”

Every single email you will receive is going to be packed with genuinely useful content that's fun to read😄

Content that's easy to understand and implement even if you have zero technical knowledge or experience.

Everything is written by people who manage IT for real businesses, not marketers chasing clicks.

And if we ever recommend a tool or strategy, it’s because we genuinely think it’ll help you.

Ana M. Fleitas

CEO - Kobu Smart